She’s worked for Mushroom Group and Beat Magazine, and has a wealth of experience as a creative and campaign manager, artist manager, content producer, editor, marketer and publicist.

She’s worked on creative campaigns for some of Australia’s biggest festivals, promoters, artists, management teams and record labels, has produced music video clips and advertising shoots, managed sync and licensing deals, and facilitated on-ground content teams at festivals and events.

She’s also staged community festivals, designed and facilitated music and media workshops, is a music industry mentor and music business lecturer.